Social media marketing

 

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing. social media marketing is becoming more popular for both practitioners and researchers. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.